Web Design

Luminary

A clean subscription website redesign focused on clarity, performance, usability, and stronger long-term user engagement.

Project overview

Luminary’s website was redesigned to strengthen its subscription experience through clearer structure, refined layouts, and more intentional messaging. The main goal was to simplify navigation, reduce cognitive load, and help users quickly understand the value of the service while moving confidently toward subscription decisions.

Project process

We began by reviewing existing user behavior to identify friction points and areas of confusion. Layouts were restructured to improve content flow, typography was refined for better readability, and spacing was adjusted to create a calmer, more focused experience across all key sections.

Final result

The final website delivers a faster, cleaner, and more intuitive experience. Improved hierarchy and clearer messaging increased engagement and usability, helping Luminary present a modern, trustworthy brand while supporting long-term subscription growth.

Client Name:

Brightstack

Service Offered:

Web Design

Timeline

5 Weeks

Project Kickoff

Mar 30, 2025

Previous project

FAQ's

Questions you might have.

As always feel free to just reach out. :)

What is my process?

Every engagement starts with an audit to understand the current situation. From there comes a strategy, a build phase, and ongoing optimization. Nothing gets built without a clear plan first.

What if the CRM or tech stack is a mess?

That's actually the most common starting point. A messy stack is just a disaster waiting to happen. Let's get it mapped, prioritized, and cleaned up systematically.

What industries have you worked in?

B2B tech, nonprofit, e-commerce, and growing startups. If there's one thing I learned, it's that although the ICP (Ideal Customer Profile) changes, the core marketing concepts doesn't.

What types of businesses do you work with?

Select a monthly plan, submit unlimited design requests through your dashboard, and receive high-quality creative assets every single day.

What tools do you work in?

HubSpot is the primary platform — super admin level. Also experienced in ZoomInfo, Clay, Bonterra, Google Analytics, and various AI workflow tools. Happy to work in whatever stack is already in place. Marketing tech is always growing, some growing alongside it!

How do we get started?

Just reach out through the contact page. We can talk, have a meeting and put a plan together. Easy as that.

FAQ's

Questions you might have.

As always feel free to just reach out. :)

What is my process?

Every engagement starts with an audit to understand the current situation. From there comes a strategy, a build phase, and ongoing optimization. Nothing gets built without a clear plan first.

What if the CRM or tech stack is a mess?

That's actually the most common starting point. A messy stack is just a disaster waiting to happen. Let's get it mapped, prioritized, and cleaned up systematically.

What industries have you worked in?

B2B tech, nonprofit, e-commerce, and growing startups. If there's one thing I learned, it's that although the ICP (Ideal Customer Profile) changes, the core marketing concepts doesn't.

What types of businesses do you work with?

Select a monthly plan, submit unlimited design requests through your dashboard, and receive high-quality creative assets every single day.

What tools do you work in?

How do we get started?

Just reach out through the contact page. We can talk, have a meeting and put a plan together. Easy as that.

FAQ's

Questions you might have.

As always feel free to just reach out. :)

What is my process?

Every engagement starts with an audit to understand the current situation. From there comes a strategy, a build phase, and ongoing optimization. Nothing gets built without a clear plan first.

What if the CRM or tech stack is a mess?

That's actually the most common starting point. A messy stack is just a disaster waiting to happen. Let's get it mapped, prioritized, and cleaned up systematically.

What industries have you worked in?

B2B tech, nonprofit, e-commerce, and growing startups. If there's one thing I learned, it's that although the ICP (Ideal Customer Profile) changes, the core marketing concepts doesn't.

What types of businesses do you work with?

Select a monthly plan, submit unlimited design requests through your dashboard, and receive high-quality creative assets every single day.

What tools do you work in?

How do we get started?

Just reach out through the contact page. We can talk, have a meeting and put a plan together. Easy as that.

get started

Ready to elevate your business?

I'll get back to you under 24 hours.

Email me

get started

Ready to elevate your business?

I'll get back to you under 24 hours.

Email me

get started

Ready to elevate your business?

I'll get back to you under 24 hours.

Email me